Digital Marketing Training
Introduction to Digital Marketing
Explore the fundamentals of digital marketing, including its significance in the modern business landscape. Learn about different digital channels, strategies, and the impact of digital marketing on business growth.
Digital Marketing Channels
Study various digital marketing channels such as search engine marketing (SEM), social media marketing, email marketing, content marketing, and affiliate marketing. Understand how to leverage each channel to achieve marketing objectives.
Campaign Planning and Strategy
Learn how to plan and strategize marketing campaigns effectively. Discover techniques for setting campaign goals, identifying target audiences, creating compelling messages, and selecting appropriate channels.
Search Engine Optimization (SEO)
Delve into SEO techniques to enhance website visibility and search engine rankings. Learn about keyword research, on-page and off-page SEO, link building, and SEO tools and metrics.
Social Media Marketing
Understand the role of social media in digital marketing. Explore strategies for managing social media accounts, creating engaging content, running ads, and analyzing social media performance.
Email Marketing
Explore the principles of email marketing, including list building, email design, automation, and personalization. Learn how to craft effective email campaigns and measure their success.
Content Marketing
Learn about content marketing strategies to attract and engage audiences. Study content creation, distribution methods, content calendars, and measuring the effectiveness of content marketing efforts.
Campaign Performance Analysis
Discover how to analyze and measure the performance of marketing campaigns. Learn about key performance indicators (KPIs), analytics tools, data interpretation, and making data-driven decisions to optimize campaign effectiveness.
Digital Advertising and PPC
Study digital advertising techniques, including pay-per-click (PPC) advertising, display ads, and remarketing strategies. Learn how to set up and manage ad campaigns across various platforms.
Legal and Ethical Considerations
Understand the legal and ethical aspects of digital marketing. Learn about data privacy regulations, compliance with advertising standards, and ethical practices in digital marketing.
Case Studies and Practical Exercises
Engage in case studies and practical exercises to apply digital marketing concepts. Practice developing and executing marketing campaigns, analyzing results, and optimizing strategies based on real-world scenarios.
Certification and Career Development
Prepare for certifications in digital marketing . Get guidance on study resources, exam preparation, and career development strategies for roles in digital marketing .
DIGITAL MARKETING SYLLABUS
Introduction to Digital Marketing
- Overview of Digital Marketing Landscape
- Importance of Digital Marketing in Modern Business
- Key Digital Marketing Channels and Their Roles
Website Optimization and SEO
- Basics of Website Optimization (Speed, Usability, Mobile-Friendliness)
- Introduction to Search Engine Optimization (SEO)
- On-Page and Off-Page SEO Techniques
Pay-Per-Click (PPC) Advertising
- Understanding PPC Advertising (Google Ads, Bing Ads, etc.)
- Keyword Research and Selection
- Creating Effective PPC Campaigns
Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Developing a Social Media Strategy
- Advertising on Major Social Platforms (Facebook, Instagram, LinkedIn, Twitter)
Content Marketing
- Fundamentals of Content Marketing
- Creating Engaging and Shareable Content
- Content Distribution Strategies
Email Marketing
- Building an Email List and Segmentation
- Designing Effective Email Campaigns
- Email Marketing Automation Tools and Techniques
Analytics and Data-Driven Marketing
- Importance of Analytics in Digital Marketing
- Key Metrics and KPIs to Track
- Using Google Analytics and Other Tools for Data Analysis
Campaign Management Tools and Platforms
- Overview of Digital Marketing Tools and Platforms
- Project Management for Campaigns
- Budgeting and Resource Allocation
Mobile Marketing and Optimization
- Understanding Mobile Marketing Trends
- Mobile Website Optimization
- App-Based Marketing Strategies
Integrated Digital Marketing Campaigns
- Developing Integrated Marketing Campaigns
- Case Studies of Successful Digital Campaigns
- Testing and Optimizing Campaigns
Ethics and Legal Considerations in Digital Marketing
- Privacy Concerns and Regulations (GDPR, CCPA)
- Ethical Considerations in Digital Marketing Practices
Training
Basic Level Training
Duration : 1 Month
Advanced Level Training
Duration : 1 Month
Project Level Training
Duration : 1 Month
Total Training Period
Duration : 3 Months
Course Mode :
Available Online / Offline
Course Fees :
Please contact the office for details